What is a community manager?
What is a community manager?
A community manager, also known as a web communication manager, is responsible for the management and animation of web communities, i.e. social networks such as Facebook, LinkedIn, Instagram, twitter, YouTube, Pinterest and Snapchat. He creates content such as newsletters, articles, videos, contests, and acts as a spokesperson for his company. He therefore promotes a dialogue between the company and its community. The community is a group of people with a similar interest or passion or being customers of the same product. The management of online communities is more and more essential and important, with the use of new ways of consumption by Internet users such as forums, opinion sites or social networks, which inform them about a product or a brand. The community manager's main objective is to develop the notoriety and e-reputation of its company by making it as visible as possible on the web. But the community manager's job doesn't stop there.
Its missions and required skills
This business is essentially based on digital technology. The community manager's mission is to answer questions on blogs, forums and social networks, and must listen to the community, respond to it and organize its information watch. He must also set up a strategy for recruiting, managing and retaining the loyalty of his community thanks to relevant analysis and statistical tools that he must master. He is also in charge of writing content for its social network platforms and must report on its actions. The CM must have a good web culture as well as writing skills and qualities, be curious, attentive, creative, organized and have a good analytical mind. Finally, the ability to handle Photoshop as well as video editing and English is a plus.
What to avoid
Topics to avoid on the web are racism, religion, slavery, death, sexuality, and sexism. These topics are sources of constant conflict; a community manager should not have an opinion on these topics so as not to create a debate. Moreover, one should not respond spontaneously to the community but take the time to reflect on an appropriate response. Finally, it is important to be completely transparent with your community, and not to delete posts after the fact, because the community will have the impression that you are trying to hide something.
The daily life of a community manager
The community manager spends a lot of time interacting with his community, answering their questions or reacting to comments. He or she usually anticipates news and prepares content in advance so that he or she can bounce back effectively on more important news items. In addition, they are responsible for producing weekly reports to find out what is working and what is not. One of the main difficulties in this job is managing several social networking platforms at the same time and gathering all the necessary information via these platforms.
How to become a community manager?
This job is accessible for a level of bac +2, even if recruiters are increasingly asking for a level of bac +3 or bac +5, with a specialization in digital communication, or a diploma from a communication or marketing school. The job of community manager is generally carried out by young professionals who then specialize in e-commerce, social media management, communication or advertising.
As you understand, this is a job for people who are keen on social networks and who wants to spend a lot of time surfing the web. What a community manager has to remember is “right message in the right place at the right time”.
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